Adam S. Montefiore  has contributed to the advance of Israeli wines for over 30 years. During all this time he has been arguably the most visual champion of Israeli wine in the wider world and has been referred to as 'The Ambassador of Israeli Wines'.  A wine trade veteran, he worked for both the Golan Heights Winery & Carmel Winery for many years.  He is the author  of The Wine Route of Israel and contributes to Hugh Johnson's Pocket Wine Guide and The Oxford Companion to Wine, by Jancis Robinson MW. He is a partner in the Israel Wine Experience and the wine writer for the Jerusalem Post.

Adam Sebag Montefiore ( אדם ס. מונטיפיורי) was born in Kensington, London. He began his career in the drinks industry and wine trade with Bass Charrington. He studied wine at the WSET in London and became the Wine Development Manager for Bass Hotels. He was a founder member of The Academy of Wine Service and was later made an honorary member.

In 1989 he made aliyah and devoted himself to Israeli wine. He worked for both the Golan Heights Winery & Carmel Winery for many years. At different times he was involved with Galil Mountain, Tishbi, Yatir, Kerem Montefiore wineries and Montefiore Windmill wines. He initiated and implemented innovative projects such as the Yarden Award for Wine Service, Handcrafted Wines of Israel (inc. Castel, Flam, Margalit & Tzora wineries) and the Carmel Center for Wine Culture.  He organized the first ever sommelier course in Israel and also lectured about wine at Ben-Gurion University, Ramat Gan College and Tel Hai College. At both Golan Heights  and Carmel, he created and  curated a wine library.

Over the years, he spearheaded the advance of Israeli wines in overseas markets. He has been referred to as 'The Ambassador of Israeli Wine' (by Israel Wines), 'The English Voice of Israeli Wine' (Jewish Week), 'The Robert Mondavi of Israel' (Wine Musings), 'the dean of the Israeli wine industry' (Sommelier News) and the ‘Game-Changer of Israeli Wines’ (‘Desert & Cities’.)

Adam Montefiore regularly writes about wine in Israeli and international publications. He is the wine writer for the Jerusalem Post and also writes for www.wines-israel.com and the Jewish Chronicle.

He has written or contributed to the books ‘The Wine Route of Israel’, ‘Shvill Ha’Yayin’, ‘The Book of New Israeli Food’ and ‘Wines of Israel’. He contributes to Hugh Johnson’s Pocket Wine Book, Oz Clarke’s Pocket Wine A-Z, The World Atlas of Wine and The Oxford Companion To Wine, by Jancis Robinson MW. He also provided assistance to Robert Parker's Wine Buyer's Guide and The Sotheby's Wine Encyclopedia.

Now he is a partner in both the Israeli Wine Experience, which educates about Israeli wine and the new Handcrafted Wines of Israel, a select group of boutique wineries and cult wines. He is CEO of Adam Montefiore Wine Consultancy, working with a number of  leading wineries. He is a specialist in the wines of Israel and the Eastern Mediterranean and is a pioneer advocate of the Eastern Mediterranean as a quality wine region.