Adam S. Montefiore has contributed to the advance of Israeli wines for over 30 years. He was a founder member of the Academy of Wine Service in the UK, worked many years for Israeli wineries and became arguably the most visual champion of Israeli wine in the wider world.  He is author of The Wine Route of Israel and contributes to Hugh Johnson's Pocket Wine Book & Jancis Robinson's  The Oxford Companion to Wine. Currently he is the wine writer for the Jerusalem Post, partner in the Israel Wine Experience and CEO of Adam Montefiore Wine Consultancy. He is a member of The Circle of Wine Writers.

Adam Sebag Montefiore ( אדם ס. מונטיפיורי) was born in Kensington, London. He began his career in the drinks industry and wine trade with Bass Charrington. He studied wine at the WSET in London and was a founder member of The Academy of Wine Service and was later made an honorary member.

In 1989 he made aliyah and devoted himself to Israeli wine. He worked for both the Golan Heights Winery & Carmel for many years. At different times he was involved with Galil Mountain, Tishbi, Yatir, Kerem Montefiore wineries and Montefiore Windmill wines. He initiated and implemented innovative projects such as the 'Yarden Award for Wine Service', still the major award for wine waiters in Israel, 'Handcrafted Wines of Israel', the first time wineries worked together to advance Brand Israel, and the 'Carmel Center for Wine Culture', a fusion of wine education and wine tourism.  He organized the first ever sommelier course in Israel, has lectured about wine at Ben-Gurion University & various colleges and been a wine judge in international competition. At both Golan Heights  and Carmel, he created and  curated a wine library.

Over the years, he spearheaded the advance of Israeli wines in overseas markets. He has been referred to as 'The Ambassador of Israeli Wine' (by Israel Wines), 'The English Voice of Israeli Wine' (Jewish Week), 'The Robert Mondavi of Israel' (Wine Musings), 'the dean of the Israeli wine industry' (Sommelier News) and the ‘Game-Changer of Israeli Wines’ (‘Desert & Cities’.)

Adam Montefiore is a member of The Circle of Wine Writers. He writes about wine in Israeli and international publications. He is the wine writer for the Jerusalem Post and also writes for www.wines-israel.com and the Jewish Chronicle.

He has written and contributed to the books The Wine Route of Israel, Shvill Ha’Yayin, The Book of New Israeli Food and Wines of Israel. He contributes to Hugh Johnson’s Pocket Wine Book, Oz Clarke’s Pocket Wine A-Z, The World Atlas of Wine and The Oxford Companion To Wine, by Jancis Robinson MW. He also provided assistance to Robert Parker's Wine Buyer's Guide and The Sotheby's Wine Encyclopedia. 

Now he is a partner in both the Israel Wine Experience, which educates about Israeli wine and the new Handcrafted Wines of Israel, a select group of boutique wineries and cult wines. He is CEO of Adam Montefiore Wine Consultancy, working with a number of  leading wineries. He is a specialist in the wines of Israel and the Eastern Mediterranean and is a pioneer advocate of the Eastern Mediterranean as a quality wine region.